• Black Top

Team Black Top receives the James D. Pippin Veteran Award ( the most promising startup in TVLIC)

The Basics

 

The What:
Business Intelligence for Car Dealers

The Why: Interpreting dealership data is so overwhelming and time intensive that most dealers just skip it…even though the loss in operational insights costs them an average of $800,000 in profit per month.

Value Prop: Time Saving – it has to be less time consuming than the process is today. Easy and Intuitive User interface as most employees have little-to no analytical skills. Centralized hub – it has to be a one stop shop for reviewing the multiple reports used today. Lastly, it must include all relevant data sources that often drive massive, manual spreadsheets. 

My Contribution:

  • Workshop facilitation
  • Feature Building
  • Concept Generation
  • Design Strategy
  • No Design Work

Workshop Facilitation

Feature Building

I was lucky enough to be tapped to work with this promising startup. My work here was purely strategic. My role was to facilitate a creative session where the founders could create, validate and prioritize features to build for their enterprise application.

The team had a list of pain-points experienced by car dealership owners and a large repository of research gathered from user interviews, industry studies and market analysis done to validate the market.

In-Person Testing

We had multiple sessions where I lead them through exercises that allowed the team to synthesize data. The initial workshop was used to establish correlations and themes. This was done through situational analysis and viewed through “Voice of the Market”. I also did a temperature check on how the stakeholders thought about feature creation. I wanted to leave UX nuggets with them to incorporate in their foundational principals.

The last session, we built on the previous themes and a feature set (Affinity Mapping Activity) , User flows and a Journey map. The team took the assets created in our sessions and created a pitch deck for startup competition season. As a testament to the amazing talents of the group, they placed and gained notoriety for their amazing technology. I’m so happy to have been apart of building the foundation!

Do you own a car dealership? Check out Black Top!

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